SEO Value Plan up to 5 page 3 Keywords

SEO Value Plan up to 5 page website Up to 3 Keywords and phrases

On Page

Preliminary SEO Check Yes

Detailed SEO Strategy and Plan Yes

Competitive Analysis Report Yes

Google XML site maps Yes

Optimizing Title Tags and Meta Tags Yes

Robot.txt Optimization Yes

Image Optimization Yes

Anchor Tag Optimization Yes

Existing Content Optimization Yes

Off Page Optimization

Off Page

Directory Submission 100

Article Writing and Submission to article directories 1 Article to 50 Article Directories

Blog commenting 20

Classified posting 10

Social Bookmarking 25

Blog writing & promotion 1

Back links up to Google Page Rank 5 x 100

Reports

Current Performance Report Yes

Activity/SEO Ranking Reports Yes

Google Analytics Report Yes

Customer Support

Email Support

Setup Fee 100$ and 97$ Monthly (Minimum 3 Month)

 current traffic and search engine positioning

·         Keyword research and analysis

·         Competitive analysis

·         Create site wide META tags and page titles for search engines specially for Yahoo and Bing.

·         Site wide on-page optimization for search engines

·         Search engine submission

·         Initial analysis to create a Link Development Campaign

·         Initial analysis to provide fresh content for your website

·         Monitor and maintain

 

Benchmark Current Traffic

 

A detailed report of how your site currently ranks in the major search engines, and analysis of where your current traffic is coming from, will provide us with a base line.

With this base line, we’ll be able to view tangible results that implementing an SEO campaign can bring over time.

 

· Major search engines include Google, Yahoo, and Bing

 

· Report will show what pages of your website are currently indexed in these major search engines

 

· Analysis of your web server log files to determine where past and current traffic is coming from

 

Keyword Research

 

Optimizing your website for the major search engines must include keyword research.

Each page needs to be optimized for a particular keyword or keyword phrase, so that people searching on those phrases will see your site ranked high in the search engines. In order to properly optimize your site, we need to identify what the best keywords would be for every page of your website.

 

· Using professional industry standard keyword research tools, we will generate a large listing of keyword phrases related to your industry

 

· From that list, we will recommend individual keyword phrases to be associated with each page of your site for your approval

 

· We will provide a detailed report on how the chosen keywords are being searched on.

 

Competitive Analysis

 

In order to compete, you need to know what your competition is doing. They are targeting certain keywords to attract buyers, and these need to be taken into consideration. Many of your competitors will likely also have inbound links from other websites. This is important to identify, because you’ll want your website linked at some of those places as well (link building is an important part of any SEO campaign and discussed in more detail later on).

 

· Using a variety of analysis tools, we will identify what keywords your top competitors are using to generate traffic.

 

· We will need assistance from you in identifying your competitors.

 

· Using a variety of analysis tools, we will identify and analyze the inbound links to your competitors’ websites

 

· All information will be provided in a detailed report.

 

Creating Site-Wide META Tags

 

META tags are part of your website pages that users cannot see. They include keywords about your site and a description. It used to be that search engines placed a lot of importance on Meta tags, and without them you would be severely harming your chances of ranking well. These days though, a lot of major search engines do not place as much importance in this area. But it’s still a recommended task throughout the SEO community at large, because it still offers a marginal increase in search engine rankings.

 

· Evaluate each page for proper keywords

· Recommend modifications to key pages for inclusion of site-wide Meta tags

 

Website Optimization

 

This is an essential part of the SEO campaign. After identifying your website’s keywords, each page needs to be modified to properly utilize and reflect those keywords. That way, each page is optimized for the search engines individually.

 

· Evaluate what the main pages are on the website.

 

· Recommend individual page modifications for each page.

 

· Analyze what pages are missing (such as a 404 Error page, external links etc.).

 

· Make appropriate recommendations for additional content that will help with overall positioning in the search engines.

 

· Monitor your website using Google Webmaster Tools

 

Web Directories and Search Engine Submission

 

To get your site initially indexed at the major search engines, you need to have them submitted. Although there are other methods to get your site initially indexed, such as writing related articles to article directories and linking back to your main site, we recommend manual submission initially. Note that Google does not require submitting your website, as it’s “crawlers” are automated (and your site is already listing in Google).

 

· Research and recommend search engines for site submission (Google, Yahoo,

Bing).

 

· Research and recommend free and paid website directories in which to submit your website to (Yahoo Directory, Dmoz, Best of the Web, Business.com, etc.)

 

· Includes carrying out the manual submissions to approved sites (search engines and web directories)

 

· A more comprehensive analysis of site submission would be covered in a Link Development Campaign.

 

Link Development Campaign

 

All of the SEO tasks described before this point are critical in optimizing your site for the search engines. But they are still only part of the equation. The major search engines, especially Google, qualify a website on more than just on-page optimization. They actually check to see who is linking to a site, in order to grade your overall score. To rank well in the search engines, you definitely want to have other sites consider your website as important. This is often referred to as building page rank.

 

Google thinks that if other quality sites are linking to yours, that raises the importance of your site as an authority in its field. Google also counts quality outbound links as valuable to your overall page rank.

 

Getting related quality sites to link to your site isn’t a quick process, but it isn’t very complicated either. Research has to be done to select quality related sites, and then identifying how to get them to link to your site is the next step. Sometimes that means contacting the site owner, and other times it’s simply submitting your site to a directory.

That’s part one of the link development proposal. The next part is about building back links. Any link that goes to your website is considered a back link, and while you should build up links from related sites, there are many other ways to a) generate back links and b) increase your website traffic. Generating back links is widely known as a great way to increase traffic to a website.

 

The end result is always “How do I get more people to my website?” We will propose a thorough Link Development Campaign if you are interested.

 

Creating Ongoing Content

 

We understand that not all websites or companies are designed to easily offer ongoing content. But it needs to be stressed that a growing, rich content developed site is viewed highly in the eyes of the search engines.

 

There are many solutions to providing new content for your website. If this is something you are interested in, we can offer advice and guidance.

 

Ongoing Maintenance Plan

 

This is the final phase of the overall proposal. Once all of the above tasks are implemented, and enough time has passed to gain a respectable presence in the search engines, testing and tweaking begin.

 

As was mentioned earlier, your competitors are not going to sit idle while your website continues to compete.

 

It’s important to monitor and maintain your positive results.

 

Another thing worth mentioning is the fact that search engines are always changing.

Unless this is something you want to keep continually informed about, you will want someone to monitor.

 

We can discuss an ongoing relationship if and when you decide it’s an important step for your business. A monthly rate would apply.

SEO Value Plan up to 5 page 3 Keywords

Video Production

Video Production And Webmercial

Webmercial- noun.

1.Commercial that is watched on website.

2. Used as an advertising tool.

3. Great way to market to customers.

Have you heard about webmercials? This brilliant idea for a web video production consists of series of commercials embedded to your website for visitors and viewers to watch and enjoy. The basic function of this online video is to inform your customers as well as your clients about your brand and what it has to offer.

• Drives more people to your site
• Increases the time spent on your site
• Enhances the user experience
• Boosts conversion rates of visitor responses
• Provides an online salesperson – 24 hours, 7 days/wk
• Sets you apart from the competition
• Encourages viral marketing
• Increases online awareness of your company
• Harnesses the power of online exposure
• Makes your company look leading edge
• Helps you capitalize on the emergence of new media
• Attracts New Business

WEBmercials are longer than a typical commercial, and shorter than an infomercial. WEBmercials highlight and feature all the important aspects of your business. Anyone can use a WEBmercial! Show off products or services; give potential customers a look at what you can do from the convenience of their home!

Anyone can use a WEBmercial!

• Builders can advertise their community’s to a potential buyer in another state.
• Retail stores can show off their products to the world!
• Great for before and afters, testimonials, or to show off services, employees and their skills!

Unlike a television commercial, WEBmercials cost nothing to broadcast online! If your company is on a tight advertising budget but need to reach customers, a WEBmercial is perfect! If you offer a product of service to a broad area or multiple states, a WEBmercial is the ultimate solution!

WEBmercials feature professional narration, music and editing to
give your company credibility and professionalism.

ideos Convey A Message in a More Engaging Way than Text

Many Internet users don’t want to spend too much time reading text on a company’s website. Videos are a great solution to this problem. Because there is tons of information packed into image and audio, videos allow viewers to learn all about your company or product without the hassle of reading lengthy text. As an added benefit, videos encourage the viewer to become engaged with the content and persuade them to spend more time on your company’s site.

Global Audience Access

Web business video production will allow you to reach a global audience. By using the Internet as your primary tool for distribution, you no longer have to worry about geographic constraints, as everyone regardless of where they are in the world, can access your videos. While there are other ways of advertising your products and services, there is still nothing that can beat the power of business videos when it comes to catching consumer attention.

With videos, you can easily send your message across to your clients, without having to worry about maintaining their attention. This is a fairly common problem when it comes to promotional articles, as most people would rather watch visually stimulating images rather than read paragraph after paragraph of textual information.

Training Material

The use of videos when it comes to distributing training material to employees is also a lot more convenient. It is also fairly common for CEOs to send inspirational messages to their employees through business videos, eliminating the need for them to show up in person, especially in situations where geographic constraints makes it impossible to appear in person.

Utilizing web business production to increase employee morale and productivity is a lot more convenient and since it is filmed beforehand, those who appear in the video can properly formulate their speeches.

Easier Organization of Information

Business videos can also be useful for companies that want to run an information campaign. It is also a whole lot easier to show facilities and demonstrate the efficacy of products and services through the use of videos. Emotions are properly executed in videos as opposed to articles, making them an effective tool for both advertising and consumer awareness. Videos are more effective when it comes to encouraging customers to make a call of action, as more urgency can be portrayed.

Web business video production is a lot more consistent and cost-efficient than other forms of advertising and informational strategies. Since it is released over the Internet, you don’t have to worry about having to spend too much on paying television companies for airtime costs. While several companies can deliver the same message at any time, no video is similar to the other when it comes to presentation and content so you can be assured that what you deliver is completely unique.

Video Production

Web Design

Web design and development

Get a website that is not only professional and attractive, but designed to be profitable!

We focus on not only designing beautiful websites – we focus on designing websites that are profitable.
What makes a website profitable?

• Conversion-focused. Your website must be structured and designed to effectively convert visitors into leads or sales.
• Easy to use. Your website must be intuitive and easy for visitors to use.
• Professional. Your website must be attractive and professional to encourage visitors to trust your company.
• Persuasive sales copy. In addition to good design, your website needs content that will persuade visitors to convert.

This is an era where content is the king. A website is your corporate presence on the internet, and as such, it should be tightly integrated with your other marketing activities. Moreover, if you are a small business, it may be the only exposure you have.

The right web design is the key to success. It engages the visitors, persuade them to buy your products or avail your services, and if they like what they see – they often share your site with others. That’s the beauty of the web presence.

A corporate web site is not just an electronic brochure. It is a window that peers into the inner workings of an organization and determines its potential in today’s highly competitive and demanding market. The web site is the corporate resume and it may help many long-lasting relationships to begin on a sound note, or bode ill to a potentially agreeable relationship.

Ten Seconds or less. That’s all the time your website has to convey your message, inform, influence and involve the visitor to further explore about your products or services. In an age, where web-presence has essentially become the first point of contact between all businesses and their prospective customers, a professionally created website and a terrific web designing service go a long way in creating a strong impression about your business and thus help in converting a visitor into a customer or a client. Similarly, a poorly created website design will do more harm to your online reputation than any good. Especially for e-commerce, the e-commerce website design should give the visitors a compelling reason to respond to your web presence either by providing them with effective information or by citing the benefits they will get by using your services/products over your competitors.

The look and feel of your website decrees how your prospects interact with you. The Information Architecture (IA) and the Persuasion Architecture (PA) define how visitors would behave and to what level you would engage them through your user interface.

Understanding the business logic and the desired goals of your website, we utilize information dissemination, product purchase, newsletter subscription and like information elements to create unique user interfaces that display your web functionally and showcase your brand in the best possible light.

• White space management
• Colour compatibility
• Consistent corporate brand guidelines
• Visually appealing interface
• Effective layout of content and images

More than 83% of Internet users are likely to leave a web site if it takes too many clicks to find what they’re looking for. Therefore, one cannot underestimate the importance of a simple yet highly functional navigation system. The most significant aspect of the navigation system is its consistency across the website to provide an excellent user experience. At e-Business Experts International - website design service, we test every level of contact or interface that your customer may have with your website and present the most cogent user interface leading to nothing less than the client’s delight.

Employing a highly involving website design and structure is a sure-shot way to maximizing usability and so are :-

• User-friendly interface – Information Architecture (IA)
• Task-oriented workflow – Persuasion Architecture (IA)
• Intuitive navigational schemes
• Accessibility standards
• AJAX-powered interactivity

We at e-Business Experts International realize and understand the importance of a functional, deliverable and easy to navigate website. With intuitively designed user interface, which provides your website’s visitors with an aesthetic experience, we help define the next action of the visitor and further interactions for greater possibilities.

Benefits of having a website:

• Improve your business image with an Online Presence.
• No need to hand out fliers or ads, just give your customers your website address!
• No matter what the size of your business is, your website is the most powerful and most cost-effective direct marketing and communication tool with your customers.
• Simply update your website to quickly and easily inform your customers of new products, services, deals, or specials!
• E-Commerce: Customers can order your products on your website from the comfort of their own home or office.
• With a website, you can easily attract new customers not only locally, but nationally and internationally!
• Combining this with our Search Engine Marketing service; you can easily attract new customers that are looking for your products or services! Click here for more information

Creativity and technology walking side by side.

What good is a solution that is technically advanced but not user-friendly? What use is a solution that has brand appeal but is prone to breakdowns? What’s the point of a solution that works and looks good, but does not create business value?

Successful e-business solutions need to align strategy, user-experience and technology. e-Business Experts International has these skills and can help you make creativity and technology walk side by side.

Insight is key: 

Insight into industry-specific challenges and business processes, as well as into internet behavior, is key to developing successful solutions. With more than 6 years of experience working on the internet for a wide range of companies, e-Business Experts International has both. We don’t claim to know your business better than you do, but we do understand the challenges you’re facing — and together we can bring innovation to your business.

Don’t reinvent the wheel:

We are an independent consultancy and not bound to one software company. This freedom enables us to choose the software that is most suitable for the task at hand. To save time and money, we believe in starting from standard software and tailoring it to provide the best solution to your needs.

Creative:

At e-Business Experts International, effective creative design starts with effective strategic thinking. And more than a dash of flair and inspiration.

Working from your vision, our designers and writers are let loose to create a whole host of propositions and visual concepts that take it further and realize the full potential of the digital channel. Before building and testing, we ensure our creative is in tune with your business objectives, and able to deliver them with crispness and clarity, connecting with and captivating your audiences.

The results are websites that are truly beautiful. And beautifully effective.

Specification Development:

Because ours is a phased approach to developing new websites and applications, we always begin every project with strategic workshop to boost our understanding of you, clarify our thinking, and capture every detail of yours.

Long-term partnership is at the heart of our ethos. So we work hard to engage you and your stakeholders to give everyone a clear sense of involvement. Then, with painstaking planning and a robust future focus, we tailor our offering to match your ambitions, with scope for evolution in the years ahead that enables you to integrate new technologies and features as your business evolves.

Get An Easy-To-Use, Highly-Accessible, Attractive, Well-Presented, Interactive Website

Why choose e-Business Experts International to design and develop your website:

1.Make your website profitable. We know how to present and market a website so it is designed from the ground-up to be profitable.
2.Make your website easy-to-use. If your website visitors don’t find your website easy-to-use, they will go elsewhere. The plain and simple truth is that your website must be easy for all of your site visitors to use, or your website will fail.
3.Make your website work for everyone. With validated cross-browser testing, each design we create is designed to be accessible for anyone, anywhere, on any computer.
4.Make your website look great! Check out our web design portfolio to see the quality of websites we create.
5.Make your web design experience a joy-ride! We are here every step of the way, working with you via phone and email to make your web design and creation process easy and pain-free.

Web Design

e-Business Experts : Professional Writing

e-Business Experts : Professional Writing: Professional Writing Service Well written and clear communication is the key to promote any idea, service or product in the modern business...

Professional Writing

Professional Writing Service

Well written and clear communication is the key to promote any idea, service or product in the modern business environment. Contemporary businesses use written language as a tool for the promotion and recognition of their capabilities. Hiring the services of experienced professional writers working for e-Business Experts, is a move that can bring about instant returns on your investment.

Our professional services not only take away your burden of rewriting and revising drafts of important documents, we also assist you in positioning and strategizing your offers through effective use of language.

Outsourcing your work to e-Business Experts means employing the services of a professional writers’ group which can help you meet your objectives and maximize your profits. Whether you are establishing a new product, service or idea, or seeking to revise a dated communication strategy or method, our team will ensure that your objectives are met and the results exceed your expectations.

The strength of our work is deep and comprehensive knowledge of the clients’ long and short term goals and objectives and the passion and vision that has laid the foundations of the business. Our extensive research into the clients’ position in the relevant sector ensures that we produce messages as close to the heart of the clients’ business as possible, reflecting the company’s character and aspirations.

We strive to provide the best writing services in business as well as sound advice on modern usage and strategic language. We don’t just rewrite the manuscripts we receive from our clients, we help them in conceiving and shaping the messages to match the challenge and choose the best possible medium for great results.

What we do

We provide two kinds of services: editing and writing. Our professional editing services are for all your business documents, in house magazines, promotional features, presentations and website content.

Our professional writing services include content for all your publications including brochures, newsletters, business proposals, progress report, promotional material and website content including blogs.

What we can write

·        Corporate Profile

·        Brochures, flyers, posters and point of sale promotional material

·        Press releases

·        Articles

·        Magazine content

·        Website content

·        Blogs.

·        Web copywriting

·        Book review writing

·        Movie review writing

·        Power Point presentation

·        Essay writing

 

Corporate Profile Writing

Company Profile is about telling your prospective customers, what you do? How you do? What services you provide? And more you tell, more you sell.

Company Profile features your company introduction, which is responsible to create the first impression that buyers will have for your company. This provides you an opportunity to build trust and explain how you stand out among other companies and why customers should choose you.

e-Business Experts offers comprehensive Corporate Profile Writing services, detailing your introduction, business performance and your industry dynamics. We have a vast expertise in writing service pages and creating an appealing company profile. We have all the essential tools to execute your business plans in your company profile. e-Business Experts, we assure you impeccable content which takes your ideas to your target audience.

All you need to provide us is the gist of your business idea and your target audience. Our Content Writing experts will then create tailor made profiles which are lucid, brief and focus on your corporate image. We have more than 8 years of experience as a Content Writing Company, India, and our content has worked like a catalyst for many enterprises. We provide you the most contemporary style of writing which is crisp and interesting.

Website Content

You can’t accomplish for others what you can’t achieve for yourself. We don’t believe in high headed talk or making superfluous promises. We are a premier Website Content Writing company, with an expert team of content writers. We understand how an interesting content can persuade visitors and website content creation remains our forte. We specialize in designing appealing website content with catchy captions and tags.

We don’t believe in writing essays or epics. We write copies which can fulfill wide area of functions, from attracting visitors to conversion and customer satisfaction. This is what e-Business Experts believes in. Our team of Content Writing experts, devote full time on writing your website content. We craft lucid and brief content for your website, which is readable and informative.

Our dedicated content writers work round the clock to generate fresh and unique content for your website. Whether you want exclusive web content or want to revamp your website, we have infallible content writing solutions for your company website.

If you own a website and are not doing well on search engines, it’s the time for you to hire an SEO vendor, who would not only optimize your website but also assist you get business through it.

A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO Company can ensure that your site is designed to be search engine-friendly, from the bottom up.

BLOGGING

Why Blog content writing?

If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.

Basically, blogs were first introduced as weblogs that refer to a “server’s log file.” It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.

Blogging is an effective way to maintain a strong web presence, increase search engine ranking and put products and services in front of your target audience.

Blogs need to be regularly updated with quality content that is valuable to the reader. However, the blog can act as a tool of instant recognition of the individual or the organization and provide immense potential for conversion of visitors into business leads that adds great Search Engine Optimization (SEO) value to your website through related links. This is a way to get excellent deep link building.

Our professional bloggers are very familiar with the keywords and its density, and can create blogs in simple and informative language.

A blog is your add-on content that adds quality and increased readership to your company profile. With the right blog content you keep your clients across the globe updated on various aspects of the business.

We have a specialized team of blog writers. Our user-friendly blog content gives an effortless pass to the user, which simply lets them enjoy the reading activity, like never before; amid the pursuits of the author’s very own personal experiences.

The right context and the right flow of easy-to-understand vocabulary makes a huge difference to the website and that is exactly what our blog writing services are all about! Add to your online profile with good blogging!

Our Blog content writing service takes into account all these factors and takes away the pain of having to do everything by yourself, that the way you can free up sometime and worked on more important tasks such as web development, traffic analysis or any other task you may deem important.

BOOST YOUR BUSINESS WITH BLOGGING!

Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.

Companies engaging in business blogging have a definite edge over its competitors.  Here are some advantages:

Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.

Awareness and loyalty.  Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.

Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.

Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.

Web Copywriting Service

Content is the key to top ranking websites. Our in-house experts are PhD qualified writers, marketing experts, journalist, etc. who would write high quality unique websites content for your site on a wide variety of topics; which your readers and search engines will simply love.

Our web writers can write contents in an array of topics that will be 100% original, for your satisfaction CopyScape report will also be provided. Some people write web contents by themselves, which affects search engine rankings and web traffic. There are certain dynamics associated to web copywriting, which includes the proper selection of keywords, the right percentage of keyword density, and correct placement of a keyword according to search engine algorithms.

In real web copywriting for a website is a tricky job and these things can only be understood by certified experts, i.e. web writers. The tactics used by our qualified web writers will help you boost your web traffic in no time. Search engines will give more relevance to your content; content will not only be search engine friendly but will also keep your visitors` interested and hooked-up to your site.

Best of all, these web copies are ghost-written and all rights of the content will be transferred to you. Don’t buy contents, just get it tailored the way you want!

We pride ourselves on providing original Website Content. We guarantee our content is original.

Why Website Content Writing

If you are looking for content that effectively engages customers and is also search engine optimized, then you need to look no further. e-Business Experts specializes in all types of web content including websites, landing pages.

The written content on your website is the most important aspect of your website. Website content writing that’s well-composed will engage your visitors and keep them in your site. A good content will always ensure that your website remains search engine friendly and fetch a large number of visitors which will generate more queries and profits.

Our team of writers is well versed with SEO guidelines and maintains the keyword density throughout the content. They have strong command over English and have the required industrial knowledge allowing them to write an industry specific content for your website.

Our Website Content writing service takes into account all these factors and takes away the pain of having to do everything by yourself, that the way you can free up sometime and worked on more important tasks such as web development, traffic analysis or any other task you may deem important.

Books/E-books

From the best writers in the field, our e-books are 100% original. Whether it`s e-marketing, forex, or fashion our experts can cover any aspect of the topic.

Unlike other providers our e-books are not boring contents. Our writers know how to sell your stuff out of an e-book and how to make it more happening and zestful. With a compelling and captivating book header and a well designed front page cover to make your e-book more attractive you will also be provided with a proper e-book layout including table of contents and glossary.

The best part is we will transfer all the rights of the book to you, where the author`s name would be your name. Get an infinite number of revisions even if it`s a 1000 page book. For us, client`s contentment is the most important thing. Quality assurance guaranteed!

QUALITY PRESS RELEASE WRITING SERVICE

Press Release Writing and Distribution Service

Spread the news about your online presence, services and goods in media, through our press writing services. The press release content is fully SEO optimized and nothing more drives a better traffic to your site than a well-written press release.

You have the full authority to change, approve or send the article for revision infinite number of times, before we distribute it to various online media companies.

Since the media and journalist are always looking for the hottest news, it is crucial to let the media detect your business, so they too can spread the statement about it. A professionally written press-release helps build creditability of your business and services.

Our press-release experts are certified journalist who knows the ins and outs of media, which will help create a buzz about your product and service in no time.

Since search engines will also index your press release on the search keywords, we will make sure your distribution is relevant, to the point and does look like a news rather than a hyped-up piece of advertisement!

Press release writing is an effective tool of online brand building. Writing press releases is business critical as they convey your message to audience and therefore should be carefully crafted. We pride ourselves on our team of experienced press release writers who specialize in press releases writing and deliver SEO friendly press releases that help enhance your brand building initiative. A well-crafted press release may prove an excellent mode of receiving free media attention. In other words, it not only spreads news but also evokes interest about your products or company among masses. A newsworthy and professional press release can bring your services in limelight. Over the web and offline markets, people keep looking for competitive, high quality, and fresh services and products.

Articles Writing Service

Another way of getting massive traffic to your website is through article directories. Submitting articles on such directories give back-links. The more articles you add the more back-links you will get. This helps increase search engine rankings.

Our articles are well researched with 0% mistakes, duplication and plagiarism. As these articles are indexed by search engines, our writers and experts will incorporate the best selection of keywords to make the article SEO friendly.

Article directories like Ezine, only approves well written properly SEO optimized contents, if your article is well-written and is not according to the article directory requirements; it will never be approved. Our team will submit these articles on top ranking article directories for free and make sure that it gets approved.

Since the rights of the article will be transferred to you and your website, you can utilize it the way you want. Either, publish it on top ranking directories or mail it as a newsletter the choices are limitless.

Whether you want to expand your business or your online presence, your articles are facilitated to enhance the image of your company and product. Our qualified writers will help you convey your message to a large number of audiences by catering quality standards and assurance. An in-depth quality assurance report is also provided to our clients to assure that we are the name whom you can trust.

Book Review Writing

Writing a book review requires reading a book for comprehension as well as content. Most schools and colleges develop book reviews to determine what students have learned from the reading material, sometimes to use in services that help students select books for reading, and ultimately, for a grade in your class.

Custom book reviews are an essential part of your success in your class, and you need to write good book reviews for the best grades.

Time demands, formatting requirements, grammar difficulties…

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Custom Book Reports come from…

Degrees holding professional writers with experience in numerous disciplines assist you with your custom book report. When we write book reports, our writers will adhere to the strict formatting styles of your school or college – APA, MLA, Chicago/Turabian, and Harvard formats. When you pay to do a book report, our writers work from scratch to give you a new paper, with new ideas, from high school through to university levels. We even have Ph.D. writers. Our commitment is to your success, which is why we provide you with secure and safe payment methods, 24/7 always available support teams, and writers who are required to demonstrate their writing abilities before taking on assignments.

Why You Need e-Business Experts.

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Movie Review Writing

Movie Reviews are important…

Custom movie reviews are required by a number of courses and are designed to assist in evaluating the student’s ability to summarize large information into a single comprehensible work. In addition, when writing a custom movie review, the ability to use proper communication skills, grammar accuracy, and formatting requirements will be assessed by your teachers or instructors.

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Writing a Successful Movie Review essay…

A custom movie review takes time and patience, but most importantly, it takes the ability to summarize and paraphrase with the use of the correct formatting and in-text citations. Incorrectly using information from the movie can result in plagiarism, and this can mean poor grades for your movie review. When you need to meet the strict demands of your class, you need the help of custom movie review writers – professional movie review writers from Advanced Writers.

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Free or Cheap Movie Review Services…

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Custom Movie Reviews from Professionals…

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PowerPoint Presentation

PowerPoint Presentations for Visual Based Assignments…

PowerPoint presentations are designed as visual assignments for courses; however, many times they are used as the visual portion of a speech. The primary objective when you make a PowerPoint presentation is to develop effective visual cues that substantiate the spoken notes from the slides and attract the attention of the listener.

Many educators use PowerPoint presentations as an effective means of preparing students for later work that will involve giving speeches and developing presentations used in offices, for proposals, or for other organizational positions involving working with large groups of people.

Experienced, Degree holding, Writers…

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Strong PowerPoint Presentations – Custom Work…

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Our PowerPoint Presentation Service Gives You…

To help you succeed in all your PowerPoint presentation projects, here at Advanced Writers, we offer you more than the cheap presentation services – we offer you professional and experienced writers, 24/7 support teams, safe and secure payment methods, and manageable prices that will not cause you new headaches.

Essay Writing Service

There are many different custom essay writing companies, which offer to help with your academic papers, and it is very easy to fall for low-quality custom essay papers for low prices. It is important to understand that cheap does not necessarily mean high quality – you get what you pay for. The result of low-quality custom essays can have serious consequences for a student. It is not only about bad marks, but it can also lower your self-esteem, and cause you to repeat your course, or worse. Writing essays must be effective, and must satisfy the expectations of examiners to fulfill students’ academic needs.

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We provide:

• Essay Writing Services / Essay Writing Help
• Dissertation Writing Services / Dissertation Writing Help
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The Problem

Are you looking for a suitable line to start your introductory letter to a potential client? Would you like someone to replace an awkward slogan from the back of your company brochure with an appropriate one? Are you constantly losing time and investing increasing effort in reworking and revising various drafts produced by your team? As a small or medium enterprise, you are very likely to be facing a few or all of the problems mentioned above.

In today’s business environment, lucid, persuasive communication plays an increasingly important role. In order to sell an idea, service or product, you need to convince the market of your capabilities and your potential for delivering successful results. Whether it is a business proposal, an offer letter, a brochure or script for a persuasive speech, well written drafts can prove to be your most effective means to win over potential clients and achieve your business goals. An additional challenge is the ever widening range of communication channels available to businesses of today. It calls for careful handling by someone with a comprehensive command over writing skills and sound knowledge of the rapidly evolving language in business.

The Opportunity

Your writing needs can be taken care of by professional writers whom you can hire for an affordable price. While it is unusual for most businesses to hire a specialized writer for promoting the cause of their business, outsourcing to a professional writers’ agency or individual writing experts is quite the norm with proven returns on investment. Employing writers, who draw from their exposure to businesses across various sectors, can bring you enormous benefits. They can give a modern shape to your outgoing professional messages resulting in a contemporary appearance and instant acceptability for your business.

The Solution

By hiring a team of professional editors and writers, you make sure that your message goes out loud and clear to those who matter for your business. By letting professionals do your writing from the very beginning, you set the bar high with clear, concise and up to date communication within the company as well as to the outside world. A flawlessly expressed, beautifully conceived promotional message in the form of an introductory brochure, a policy document or a media advertisement can work wonders for the value of your company in the eyes of potential clients. Compare a flawlessly composed introductory brochure to an unimpressive offer letter full of archaic words and ancient idioms. There is a lot that potential clients can easily gather about your company from the quality of writing you send their way and form instant opinions.

Why Choose e-Business Expert to Help You:

• We have a team of experienced and highly-qualified academic research writers.
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• We help you finding sources, if you need it.
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Professional Writing

Social media marketing

Does your business have an effective social media marketing strategy, or are you just missing out on all these prospects?
Social media websites have boomed in the past several years. In fact, social media now outperforms every online medium except for search engines. So…what are you doing to take advantage of this trend?

Social media marketing – do you need it?

Did you know that we now spend more of our free time online than we do watching TV?
And social media sites such as Facebook and Twitter have grown enormously over the last few years yet many businesses are yet to tap into this exciting new way to get in front of people.
Rapid growth of various social media channels has seen us turning to our social networks in increasing numbers to seek advice and recommendations on purchasing decisions. Wouldn’t you like to be “in the game” when someone is looking for a business like yours in the social arena?
Think of it as getting an online referral from an existing customer or a fan of your product or service. Don’t we all love referrals?

We build powerful social media campaigns for companies focused on roi. Our expert team is time tested at driving explosive traffic, greater levels of leads and sales.

Social media will alter our lives and institutions in ways that we are only beginning to comprehend. Social media is about ordinary people taking control of the world around them and finding creative new ways to bring their collective voices together to get what they want. Like it or not, it is the world to which institutions must adapt. And we have only the barest inkling of what will happen when a new generation of digitally empowered kids joins the workforce.
When it comes to generating new interest or exposure for your online business, social networks can help you quickly locate potential buyers, connect with authority figures in your niche; expand your outreach and even conduct niche research to determine current buying patterns, trends and overall demand.
When it comes to social media marketing, you can instantly build brand awareness and establish a reputation in your market, if you are willing to dedicate the time and effort into communicating with your potential customers and peers.
“social media marketing take work, but it can pay off as you are able to zoom in on your target market, and not only generate leads, but evaluate potential products, and keep a pulse on your market”
Social media is a veritable research tool.
Social media can be an effective vehicle for pulling web traffic to ones’ site.
Social media used as a tool for the diversification of the audience base.

Why would you get involved in social media marketing?

Essentially social media allows you to create new relationships, grow existing relationships and develop trust between you and the consumer with your product, service or brand. With proper implementation the following benefits will follow:
Gain more leads – grow your friends, followers, prospects and contact lists to obtain fresh leads.
Increase customer retention – regular communication with current and past customers keeps your business top of mind. When customers have a need for your product or service you have a much higher chance of getting repeat business.
Gain more referrals – your fans, customers and followers can recommend your business to their own (often extensive) networks.
Higher search engine rankings – as your online presence grows outside of your website, so does the level of importance search engines give to your website. This results in higher search engine rankings.
Portray your business – develop a social media plan around exactly who you are and portray your business like this in a social environment.
Market intelligence – observe what people are saying about your business and what questions they are asking? Use this information to market and operate your business more effectively.
The key to social media is content and communication strategy. This content is most likely unique to any other marketing you’ve done before.
Connect with new prospects - social media allows you to spread your message and organically connect with prospects in your target market.
Communicate with prospects - you can use social media websites to communicate information and messages to your prospects, to convert prospects into sales and profits.
Communicate with customers – you can also use social media tools to communicate and interact with your customers, improving customer retention and reorder rates! Also, happy customers can easily connect you to their network of contacts, allowing you to reach an even larger audience.
To have a chat about how social media can benefit your business call us for a chat today.

Recent social media marketing statistics

53% of twitter users recommend companies and products in their tweets
74% of b2b companies aggressively using Facebook in social media marketing
57% of companies have acquired customers through LinkedIn
75% of small businesses in the u.s. engage in social media marketing
$3.1 billion will be spent on social media marketing in 2014
b2b spending on social media marketing will rise 67% over the next 3 years
20% of all website visitors to company sites come from social media
2 out 3 people that follow a brand on twitter will purchase from that brand
66% of marketers saw a rise in search engine rankings due to social media marketing
91% of experienced social marketers see improved website traffic due to social media
social media commerce sales are expected to climb to $30 billion in 2015
These figures reveal the huge black hole that our time disappears into when we visit Facebook, Twitter or YouTube or other social media sites.

1. One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)
2. People spend 700 billion minutes per month on Facebook
3. Each Facebook user spends on average 15 hours and 33 minutes a month on the site
4. More than 250 million people access Facebook through their mobile devices
5. More than 2.5 million websites have integrated with Facebook
6. 30 billion pieces of content is shared on Facebook each month
7. 300,000 users helped translate Facebook into 70 languages
8. People on Facebook install 20 million “Apps” every day
9. YouTube has 490 million unique users who visit every month (as of February 2011)
10. YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)
11. Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
12. Wikipedia hosts 17 million articles
13. Wikipedia authors total over 91,000 contributors
14. People upload 3,000 images to Flickr (the photo sharing social media site) every minute
15. Flickr hosts over 5 billion images
16. 190 million average  Tweets per day occur on Twitter (May 2011)
17. Twitter is handling 1.6 billion queries per day
18. Twitter is adding nearly 500,000 users a day
19. Google+ has more than 25 million users
20. Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)

WHY Social Media Marketing Campaigns For Your Business?

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet only 25% of companies offer social business training to their employees. (Marketingeasy)
B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most important factor (64%) in search, behind only strong content (82%). (BtoB Magazine)
Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%). (Marketing Charts)
The best way to “go viral” is to engage millions of users, each of whom shares through small networks. “Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers…Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends…the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” (Ad Age)
LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)
One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B)
“Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). (MarketingProfs)
As for “best in class” practices, 51% of best-in-Class companies use website social sharing tools, compared to 36% of average firms while 49% use keyword-based social media monitoring, compared with 39% of their more average peers. (MarketingProfs)
Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company who’s CEO uses social media. 94% said C-suite social media participation enhances a brand image. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer)

User Experience

Want more registrations on your website? Consider offering a social login (i.e., the ability for visitors to register at and log in to your site using one of their existing social network profiles rather than creating a new login):
86% of people say they are bothered by the need to create new accounts at websites. (MarketingSherpa)
77% responded that social login is “a good solution that should be offered.” (MarketingSherpa)
21% of “best in class” companies use social sign-in, compared to 8% of average-performing firms. (MarketingProfs)

Lead Nurturing

Only 27% of B2B leads are sales-ready when first generated. This makes lead nurturing essential for capitalizing on the other 73%. But 65% of B2B marketers have not established lead nurturing campaigns. (MarketingSherpa)
SEO-driven leads have the highest lead-to-close rate (15%) among common lead generation sources. Paid search leads average a 7% rate, while outbound marketing leads (e.g., direct mail, telemarketing) close at a 2% rate. (Econsultancy)

Facebook

B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers)
70% of local businesses use Facebook. The U.S. has the largest number of Facebook users. The country with the second-largest Facebook population: Indonesia.  (Jeff Bullas)
Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%. (Pooky Shares)

Twitter

There are now roughly 100 million active Twitter users (those who log in at least once per day). (Mindjumpers)
34% of marketers have generated leads using Twitter, and 20% have closed deals. (Mindjumpers)
40% of Twitter users rarely post anything but primarily consume content there. 55% access Twitter via a mobile device. (Mindjumpers)
92% of retweets are based on “interesting content.” Only 26% are due to inclusion of “please RT!” in the tweet. (Mindjumpers)
Twitter now has 200 million users, including 8% of the U.S. population. About one-quarter of all users are considered “extremely active,” checking in several times per day. (Jeff Bullas)
55% of all Twitter users use the service to share links to news stories, and 53% retweets others. (Jeff Bullas)
77 of the world’s 100 largest companies maintain a corporate Twitter account. But media outlets are the most active users. (Jeff Bullas)

Google and Google+

Google’s search engine is used by 85% of global Internet users every month. (MediaPost)
Google+ is expected to reach 400 million users by the end of 2012. It’s membership is 63% male, with the largest cohort in their mid-20s. While the largest blocks of users by country are in the U.S., the second largest is India. However, only 17% of users are considered “active.” (Jeff Bullas)

Pinterest

The image-based social network has grown 4,000% in the past six months, now boasts more than 4 million users, and keeps those users engaged: the average Pinterest user spends nearly an hour-and-a-half per month on the site, behind only Facebook and Tumblr. (Jeff Bullas)
83% of Pinterest users are women. In the U.S., the most popular categories are Fashion, Desserts, Clothes and Birthdays. (MediaPost)
But in the U.K., the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. (Pooky Shares)
22% of all pins come from New York, followed by Los Angeles at 15%. A higher percentage come from Minneapolis (10%) than from San Francisco (8%)–even though Pinterest is based in Palo Alto. (MediaPost)
Pinterest is virtually tied with Twitter (at 3.6%) for the amount of referred social traffic it sends to websites. (Pooky Shares)

Tumblr

Tumblr grew 900% in 2011 and now has 90 million users. However, just 2% of members account for more than 40% of all traffic. (Jeff Bullas)
The five most popular tags for Tumblr posts are GIF, LOL, Fashion, Art and Vintage. The U.S. has the largest share of users, followed by Brazil. (Jeff Bullas)

Mobile Marketing

4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. (Mindjumpers)
One-third of Smart phones globally use the Android OS. (MediaPost)
The number of tablets in use in the U.S. rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. (TMGmedia)
Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). (TMGmedia)
While three-quarters of b2b marketers are aware of the growing importance of mobile devices, only 23% rate mobile search as either “important” or “critical” to their search marketing objectives. (BtoB Magazine)
Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts. (Smart Insights)
Although the percentage of visits to b2b websites coming from smart phones has increased nearly 50% in the past year, they still represent only about 1 out of every 24 sites visits on average. (Webbiquity)

SEO and Search Marketing

57% of B2B marketers say SEO has the biggest impact on their lead generation goals. (Mindjumpers)
Though half of all b2b digital spending is focused on search and most websites are organically optimized, only 65% of b2b marketers have ever used pay-per-click advertising. (BtoB Magazine)
Search provides the highest quality leads. According to research by HubSpot, “SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%).” (Marketing Charts)

Mobile + apps Statistics

42% of mobile users share multimedia via Facebook
Google+ is the second-most used social network for sharing multimedia content from a mobile device (10%)
Smartphone owners now spend as much time using social networking apps such as Twitter and Facebook as they do playing games
In Q1 2012, users logged an average of 24 minutes per day using social apps (on phone), with 24 minutes being spent on gaming apps
There were around 100 billion smartphone application sessions during Q1 2012
Users log an average of 77 minutes per day using apps on their smartphone

Social commerce statistics

Social commerce sales should total $9.2 billion by the end of this year and are expected to climb to $14.25 billion in 2013 and $30 billion in 2015
Some 167 million people will shop online this year, which will increase to 192 million by 2016 (spending an average of $1,800 per person per year)
20% would purchase within a social media site
40% of Twitter users regularly search for products via Twitter
12% of consumers have purchased a product online because of info they found on Twitter
60% are willing to post about products/services in FB if they get a deal or discount

Social TV Statistics

42% of Americans watch TV while they’re on their laptops, smartphones or tablets
45% of men and 55% of women tweet while watching TV
31% of those aged 50+ are talking “TV” on social media, 27% 25-35 and 12% up to 18 years
50% of Twitter users that engage with shows discuss the show they’re watching in real-time
77% of social network users tweet to tell friends what they’re watching
68% tweet to keep shows they like on air

Customer Service in Social Media Statistics

Social media users are willing to pay a 21% premium for brands that deliver great service through social media
17% have used social media in past year to obtain a service response
Social media users who receive great service tell an average of 42 people (compared to just 9 for social absentees)
83% of social media users have not completed an intended purchase because of poor customer service and will inform 53 people (compared to 49% and 17 people for those not active on social)

Blogging

Social media sites and blogs reach 80% of all U.S. internet users. (Mindjumpers)
Social networks and blogs account for 23% of all time spent online — twice as much as gaming. (Mindjumpers)
“Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. 92% of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.” (Marketing Charts)
The most popular frequency for blog posting is weekly (60% of bloggers). Just 10% post daily. (Marketing Charts)
Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%. (Marketing Charts)
B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)

Video and SlideShare

52% of b2b marketers use video as part of their content marketing mix. (Smart Insights)
Video production costs vary widely, depending on length, quality, and type of content and other factors. High-end animated videos can cost $20,000-$30,000, while simpler interview-type videos can be under $1,000. Common 2- to 3-minute videos with a mix of live action and simple animation typically cost $2,000-$5,000. (Mack Collier)
SlideShare draws 60 million visitors per month; but most importantly for b2b marketers, it attracts 3X more traffic from business owners than any other social media site. (Jeff Bullas)

Social Demographics

On social networking sites, men and women are about equally willing to share their real names (both about 87%), political and religious affiliation, and the brands they like (~77%), but men are far more likely than women to share their physical address (11% vs. 4%), their current location (35% vs. 20%), their phone number 15% vs. 4%), and their income level (16% vs. 5%). (AllTwitter)
Contrary to what you’ve probably been told, longer format video may actually drive higher engagement: “different types of content yield different sharing behaviors. Breaking down video behavior within StumbleUpon, videos viewed between two to three minutes found a spike in sharing out to social media, whereas videos viewed beyond four minutes see direct shares increase by five times. Longer, arguably more involved, content may drive viewers to more intimate sharing routes.” (Ad Age)

Inbound and Content Marketing

90% of b2b marketers do some form of content marketing. 26% of b2b marketing budgets are invested in content, and 60% of b2b marketers say they plan to spend more on content marketing in the coming year. (Smart Insights)
The most popular content marketing tactics used by b2b marketers are article posting (used by 79% of b2b marketers), social media excluding blogs (74%), blogs (65%) and enewsletters (63%). Just 10% use virtual conferences. (Smart Insights)
The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). (Econsultancy)
Small businesses, on average, spend twice the share of their lead generation budget (43%) on inbound marketing as do large companies (21%). Small organizations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms. (Econsultancy)
More is (often at least) better. Businesses with 40+ different landing pages/offers generate 10X more leads than those with five or fewer landing pages, and those with 200 or more total blog posts generate 3.5X more leads than those whose blogs have 20 or fewer posts. (Econsultancy)
84% of b2b companies are using some form of social media marketing. However, “best in class” companies generate over 3X their share of all leads (17% vs. 5%) from social media as do average performing companies. (MarketingProfs)
90% of b2b marketers are doing some form of content marketing, and b2b marketers spend on average 26% of their marketing budgets on content. The most effective content marketers spend twice as much as their less effective peers on content development, and consider buying stage when developing content. (B2B Marketing Insider)
It shouldn’t be a surprise, but content has to be good in order to be effective. B2b buyers say that less than half of vendor content is useful–and vendors who produce such low-value content are 27% less likely to be considered and 40% less likely to win the business. “Good” content is concise, entertaining (includes stories), more educational than promotional, and is contextually personalized. (B2B Marketing Insider)

Media and Online Advertising

Most “national” newspapers are still quite regional: the Chicago Tribune gets socially shared at above average levels only in Illinois, the Washington Post only in Virginia, D.C. and Maryland, and the New York Times only in a clump of northeastern states and Hawaii (though the Wall Street Journal is very popular in Arizona). Fox News is most popular in the southeastern U.S. plus Nevada and Alaska, while the Huffington Post is widely share along the Interstate 35 corridor (Minnesota to Texas), Florida, Oregon, Maine and the rustbelt. (Forbes)
Online CPM rates have little correlation with actual advertiser value delivered. Nearly one-third of all display ads are never seen (defined as 50% of the pixels in view for at least one second). But contrary to popular belief, “below the fold” ads don’t necessarily have lower impression rates than those placed high on the page. (MediaPost)
Leaderboard (728 x 90 pixels) and medium rectangle (300 x 250) ad sizes have the highest view-in rates. Coupon and directory sites have the highest ad view rates, both over 80%. In contrast, a sponsor’s ads had just a 27% likelihood of being seen on pet-oriented sites. (MediaPost)


Social media marketing