Mobile website designe service

Dear Business Owners,

Do you know that you could increase your Local website traffic with more than a tenfold when with a mobile website? Mobile website has become a necessity for every local business owner who is promoting his business using the Mobile Marketing strategies.

Many local business owners don’t have a mobile website many customers get frustrated when they try to access their website from their mobile phones. This has been one of the stumbling blocks to successful mobile marketing.

Reasons Your Business MUST Have a Mobile Website

Are you looking for a revolutionary way to reach your existing and target new customers who are constantly on the go? Do you want to be able to expand your market share by a huge percentage using mobile technology? If your answer to these questions is a big yes, then you must know the reasons your business must have a mobile website.

But first, you are probably wondering, what is a mobile website? A mobile website is a version of your business website that is suited for the scripts and codes of any mobile phone. With all these talks of android phones, iPhones and other mobile devices that allow people who are unable to access the internet through their computers, it would certainly make you interested in finding out the reasons your business must have a mobile website to be able to tap this market.

You can say that one of the main reasons your business must have a mobile website is that accessing information wherever you and whenever you want to is very important to the new millennium consumers. They could be at the mall, their client’s office or vacationing out-of-town, but if you make your website accessible to them, you are giving these consumers exactly what you need. If your competitors do not offer this features and you do, you will most likely get more customers than they would.

Jumping on the bandwagon now will really enable you to expand your business territory even more. Studies have shown that there are more people who rely on their mobile phones these days rather than in their computer. They say that more people actually own a mobile phone rather than a PC or a laptop. So going mobile with your website definitely offers you vast connectivity compared to sticking with just the ordinary website. And because mobile marketing enables the system to detect location, you can also localize your content to make it more customized for the people viewing the site.

Another great difference of a mobile website to your ordinary website which is one of the important reasons your business must have a mobile website is the option to make use of mobile-enabled technology. When consumers use their mobile device to access your information, they can just click a link to call you directly on your business phone number. This will be a great advantage to your target customers because it makes it convenient for them to connect and communicate with you directly from their phones.

Do I Really Need A Mobile Website?

70 million of them text multiple times a day every single day

52 thousand texts are sent every minute

An amazing 97% of text messages are opened

80% of those within the first hour of receiving the message

It is a well known fact that people are using their phones more and more

It is said that by the year 2015 nearly 95% of all web traffic will come from mobile devices
Many top marketers and agencies agree that mobile text message marketing is going to be the next “big Thing”

The latest stats are truly staggering. According to CBS news, there are more than 5 Billion cell phones in use worldwide, and about one billion of these are capable of connecting to the internet.

In fact, there are more internet-connected mobile devices than there are desktop and laptops combined.

Because the use of mobile devices is steadily rising, it’s important that every business consider building a mobile-friendly website.  Those that don’t, risk losing business to those that do… it’s just that simple.

While all businesses could benefit by having a mobile-friendly website, some business types will benefit more than others. If your business offers any sort of mobile service, emergency services, or simply appeals to those “on-the-go,” you fit that category.

It would be impossible for me to list the business types I think would benefit most, but I will give you some examples to help you determine whether your business might benefit.

Example #1 – Car Towing Service

This example should be easy to follow. A motorist breaks down and is in need of an emergency towing service. As they’re not at home, it’s likely they will use a mobile device to find the service they need.

This highlights both the need for a mobile-friendly website, and a website that is well-optimized for the search engines (aka “SEO” – Search Engine Optimization).

Example #2 – Restaurants

After church, a group of friends talks about where they might go to lunch. A search is conducted on someone’s “smart phone,” and a restaurant is selected.

Example #3 – Chiropractor (or many other medical-services businesses)

An out-of-town businessman starts experiencing back pain. As he’s out of his usual area, he uses his mobile device to look for a chiropractor that takes “walk-in” appointments.

As you can see, there are a lot of reasons that someone might use a mobile device to look for a business. An added benefit is that most are looking to do business right away, not sometime in the future.

If your mobile website is easy to find, attractive, easy to navigate, and offers your essential business information, you stand a good chance to gain a new customer.

What Makes A Mobile Website Different From The One I Have Now?

Designing a mobile website can be a real challenge because there are so many inconsistencies between the devices used to access your website.

Some, like smartphones, have very small screens and others, like iPads have larger screens that can view sites in “landscape” format.

Some can view Flash-video content, and some, like the devices from Apple, cannot.

Some have relatively fast processors, and full-featured browsers, and some have neither.

Most do not have a full-sized keyboard, if they have a keyboard at all. Because of this, it’s important your mobile site be optimized for “touch screens.” This segment represents the fastest-growing segment of mobile devices, and nearly all of the new devices in production use touch-screen technology.

In general terms, here are the main things to consider when designing your mobile site:

• Your site should have a “flexible” layout… one that expands or contracts depending on the size of the mobile screen viewing it.

• The layout should not require the user to scroll left-to-right, nor should it require them to “zoom-in” or “zoom-out” if possible.

• Your site should be easy to navigate through the user’s touch screen.

• Your contact information should be easily found, and all of your phone numbers should use the “Click-to-Call” feature.

• Each page of your mobile site should be optimized to yield a small file size. Many devices have slow processors and will “slow to a crawl” if your page sizes exceed 75kb.

• If your customers come to your business location, consider adding an interactive “Google map” or some other functionality that will make it easy for your mobile visitors to find you.

• Don’t use “Flash” for any element on your mobile site. If you do, some users simply will not be able to see it. Instead, consider either removing the “dynamic” content altogether, or simulating the effect through Javascript.

Most mobile devices are Javascript-enabled, and will properly display the content.

What Makes A Mobile Website Different From Any Other?

More and more now you will be hearing about – or perhaps even finding out for yourself – that there are these new types of websites referred to as mobile websites.

A mobile website is made up of HTML, holds content and images, and is accessed via the web. Sounds like a regular website, right?  Well actually a mobile website generally works in conjunction with a regular website, but as a counterpart is a much smaller version and has a simpler layout. A mobile website’s main function is to serve up essential information on smart phones.  Smart phones are those popular little devices that are actually rather advanced computers with multipurpose monitors built in.  IPhones, Blackberries, and Androids are some of the most popular Smart phones that can, among many other functions – surf the web.

Therein lies the purpose of mobile websites. Because the screens are so much smaller on a smart phone, traditional websites are often more difficult to navigate, and the design or feel of that website has lost it’s initial purpose. In addition, many websites utilize programming such as flash or FLV videos which many phones have difficulty displaying properly.

Mobile websites are scaled down versions in terms of size and content. In fact a mobile website is generally under 300 pixels wide, compared to traditional websites which can be 800 pixels and much larger. A mobile website’s navigation can also be easily accessed using a thumb or finger, as the buttons generally span the width of the phone.

As a scaled-down version of the main website, a mobile phone actually serves its purpose because most people accessing a mobile website will in fact be, mobile themselves.  And you generally don’t visit a website or surf on your phone without a specific purpose in mind.  Often that means finding phone numbers, location, hours of operation, e-mail addresses, services offered, contact names, product availability, etc.  In that sense mobile websites are generally less on design, and focused much more on accessing that essential information.

A mobile website is usually set up as a sub-domain of the main website.  So it’s URL would be something like m.webaddress.com, but just existing in that virtual space is not enough, because when a smart phone surfer goes to a website’s main URL, they won’t know that there’s a mobile version unless there is a link to the mobile version of that website. Or a more popular strategy is to use JavaScript or PHP encoding that detects a smart phone is calling up a website.  The purpose of this is to redirect smart phone traffic directly to the mobile website.  That speeds things up a lot for the user and chances are it’s what they wanted anyway.  Most mobile sites however, will also offer the option for the user to go to the company’s main website via a regular HTML link. You don’t want to force your smart phone traffic to stay on the mobile website, because that should still be a matter of preference.

These are some of the major differences between a mobile website and a regular website, and in the coming months and years you’ll find that mobile websites will be a  standard feature of most full websites due to the phenomenal growth of smart phone technology and usage.

Mobile website designe service